" Helping TTC Subway musicians earn money in cashless society. "
Torontune is an app for TTC musicians and commuters. TTC has provided a platform for subway musicians called “sound underground” for more than 35 years now. The process starts with an autidition every three years. TTC selects about 75 musical artists and issues them a licence with a unique ID. Torontune app helps those musicians to get donations, recognitions and encouragements through the convenience of an app.
As a team, we wanted to tackle a problem which could help our community. Our talented musicians have a platform with TTC, however many times these musicians don’t get enough recognition and appreciation for their talent and time. Ever since, people have started using smart pay, they tend to carry less cash or no cash at all. Commuters also are in a rush into getting to places and don’t have enough time to reward or donate these musicians. With all the social media exposure, musicians don’t have an online platform to share their profile. Commuters can’t see musician’s schedules and musician’s can’t see each other's schedules. There is no way to review TTC musicians, and find these musician’s contact information.
Our goal is to create an app for commuters and musicians. This app will allow users to scan musician ID to retrieve their profile so users can donate, review and contact musicians. So, even if commuters miss out an opportunity to donate or communicate with musicians at the spot then they can do so by simply creating a secure account with Torontune.
We planned to divide our project into few phases
Topic Research: As a team, brainstorming ideas was very challenging. Infact searching for a topic took longer than we expected. We are all ambitious about solving problems. Therefore, we asked ourselves by making Torontune are we really making a difference? We decided to go ahead with idea because we may not be solving digital problems for everyone but we’ll definitely be helping one type of audience (TTC musicians and TTC commuters).
We emailed TTC to get permission to interview and record their musicians. They allowed us to record as long as musicians agree. They also send us station names where musicians are most likely to be performing. They did not provide any schedule or name. Therefore, one day we spent all day at the subway searching for musicians so we could interview them. In the end we ended up talking to approximately five musicians. Also, we interviewed people who is 20 years old and above, and using TTC regularly.
QUESTIONS FOR MUSICIANS
QUESTIONS FOR TTC SUBWAY USERS
We got positive answers from the interviews. We found that many TTC subway users enjoy music that street musicians play and want to reward them. They answered that if there is a donation app, they will reward musicians more and easily. Musicians were excited to learn about the concept of our app. However, almost all of them agreed that they would download as long as this app is reliable and secure.
This app is for TTC musicians and subway users - focus only in the Toronto. Torontune is conbined words of Toronto and Tune. We sketched out many ideas. In the end we end up collaborating all ideas into one. The font for the logo started off with Lato then variations were made.
We decided to choose Valencia as our primary color because it is Canadian flag color. Also, because this color is present in Raptors showing true Toronto ethnicity. We chose Martique as our secondary color because it is a complementary color to Valencia. Overall we wanted the entire app to have a clean and minimal look so we chose Mercury for some background and for the rest of them White. For text readability we stick with black.
We experimented with some plain text with few fonts. We wanted to have a clean, readable and most familiar font. Lato seems to be the best one. This font is very common in apps. Also our logo started from the Lato font.
Here is our final protytope after we conducted the user testing and iterated our design several time.
GitHub - https://github.com/Mihoko1/ToronTune TORONTUNE GitHub Repo is Private. Please contact me if you wish to access.